THE POWER OF SEARCH ENGINE OPTIMIZATION
SEO or search engine optimization is a digital marketing strategy that aims to make your website easy to understand for users and search engines alike. When done right, SEO can boost online presence and drive organic traffic in many ways. For one, it allows search engines, bots, crawlers, and spiders—the hunters of cyberspace—to find your website and show it in searches for your product or service.
It has been just shy a year since Google first announced their mobile first index initiative, where they would crawl the web from a mobile perspective first. Well, it seems Google has started, at least on a really limited basis, to start indexing some sites from a mobile first view. John Mueller from Google, after […]
I have recently had an experience under a shared project with a graphic designer who I believe has experience mostly in traditional print and not web/apps. Although the designs were of quality as far as layout etc, the image quality was the biggest issue. Most were delivered in the incorrect sizes, quality, aspect ratio and […]
Whether you know it or not, your customers are looking for you online. Last year on Google alone, there were 2.3 million searches per second. That represents a lot of opportunity for you to show up in front of your customers, but only if you set your site up to take advantage of all that […]
Once a customer has found you, they will look at how your brand is positioned to see if it aligns with their value expectations. A consistent message across all customer touch points will help reassure them that your product or service is right for them. If they can relate to your brand and your message […]