THE POWER OF SEARCH ENGINE OPTIMIZATION
SEO or search engine optimization is a digital marketing strategy that aims to make your website easy to understand for users and search engines alike. When done right, SEO can boost online presence and drive organic traffic in many ways. For one, it allows search engines, bots, crawlers, and spiders—the hunters of cyberspace—to find your website and show it in searches for your product or service.
Customer appeal is about taking the other Pillars and adding a little bit extra to spice up your offering. Show your customers what they’re going to get if they choose to do business with you by using images and providing social proof in the form of active social media accounts. When you create the appeal, […]